CASE STUDY

DrinkBranders and SwagBranders - Revolutionizing Performance with cWarmer

Client Overview

Client Name

Douglas

Company Name

DrinkBranders and SwagBranders

Challenge

DrinkBranders and SwagBranders, prominent players in the eCommerce domain, faced a critical performance optimization issue with their Magento-based online stores. The sluggishness of their sites was affecting user experience, SEO rankings, and ultimately, conversion rates.

Our Solution

Enter cWarmer, a sophisticated cache warming Software as a Service (SaaS) tool tailored for Magento. The integration was seamless—a straightforward extension on the Magento side. The extension acts as the mediator, intelligently communicating with the SaaS platform to promptly comprehend cache invalidations and warm it.

Amidst frequent cache flushes, a common issue affecting Magento’s performance, cWarmer ensures swift and intelligent cache warming, guaranteeing that the real users always receive a cache hit. cWarmer goes beyond basic caching; it employs a prioritization engine that categorizes URLs based on importance. In addition, it efficiently works on all kinds of caching servers in Magento including Varnish, FPC and built-in cache, making it a highly adaptable solution as the business scales.

Implementation and Progress

Upon onboarding with cWarmer, DrinkBranders and SwagBranders witnessed a remarkable transformation in their cache hit miss ratio. The weekly recommendation algorithm played a pivotal role, suggesting adjustments to URL priorities. This strategic approach aimed to boost the cache hit miss ratio continually.

Results & Achievements

The impact of cWarmer on DrinkBranders and SwagBranders’ eCommerce performance has been nothing short of revolutionary.
The notable outcomes include:

Significant Increase in Cache Hit Miss Ratio

From an initial ratio of 21:79, the current ratio stands impressively at 83:17. This denotes a substantial improvement in caching efficiency, directly correlating with enhanced site performance.

Better Overall Performance

With the cache hit miss ratio on an upward trajectory, DrinkBranders and SwagBranders now enjoy a smoother, faster, and more responsive eCommerce platform. Users experience quicker load times, contributing to a positive browsing experience.

Enhanced SEO Rankings

Improved site performance directly influences SEO rankings. With cWarmer in action, DrinkBranders and SwagBranders have observed a positive impact on their search engine rankings, making them more discoverable to potential customers.

Increased Conversion Rates

A faster, more efficient website translates to higher conversion rates. Users are more likely to engage and complete transactions when presented with a seamless and responsive online shopping experience.

TTFB Achievements

One of the key performance indicators, Time to First Byte (TTFB). TTFB is the time taken for the first byte to reach the browser after a request has been sent. This indicator has seen remarkable achievements:

DrinkBranders and SwagBranders now boast a TTFB below 100 milliseconds, signifying a phenomenal reduction from an initial TTFB of over 10 seconds. TTFB, or Time to First Byte, represents the time taken for the server to respond to the initial request. This remarkable improvement underscores the effectiveness of cWarmer in optimizing server performance and reducing latency.

Conclusion

In conclusion, cWarmer has emerged as a game-changer for DrinkBranders and SwagBranders, addressing their performance optimization challenges head-on. The substantial increase in the cache hit miss ratio, coupled with improved TTFB and overall site performance, positions cWarmer as a crucial tool in the arsenal of ecommerce businesses striving for excellence.



If you’re ready to elevate your ecommerce performance and experience transformative results, consider cWarmer as your partner in performance optimization. Join the ranks of businesses like DrinkBranders and SwagBranders, and unlock the full potential of your Magento-based online store.

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“We’ve been using cWarmer from Aug 2023 and I’m genuinely satisfied with its performance. cWarmer has increased our cache hit ratio from 21% to 83% and drastically increased the load speed of our Magento stores, Drink Branders and Swag Branders.”
Douglas A. Christian
Owner of Drink Branders and Swag Branders
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cWarmer is a cache warming SAAS tool for Magento that ensures the visitors always see a cached version of the Magento website.